It is the things that we do over and over again that define our purpose. These small actions are defining moments - they formulate our human stories and define our Legacy.
Mission & Vision
We recognise that our customers can create strong personal balance sheets but they need us to partner with them in this journey. We do not want our customers to have a transactional relationship with us, but rather to build long term connections with designated advisers.
We believe in a personalised approach which offers accessible face to face interaction, supported by digital solutions. We want to support the communities we serve by giving them the tools they need to create a legacy.
Like artists, scientists, parents, teachers, industrialists, actors live their legacy in the very thing they do, everyday South Africans should be able to do the same for their families.
The creation of African Rainbow Life is simple: South Africans should to be able to leave a financial legacy that will provide intergenerational wealth.
We want to partner with you so that you can Live your legacy.
Solutions that make our customers lives easier, while demonstrating our promise to service excellence and entrepreneurial culture.
Means consistently being there for our clients and our communities to support and guide them during good times and bad.
A full suite of products and services that are transparent and accommodates all customers with the most relevant benefits included.
African Rainbow Life was formed with the backing of three shareholders:
Siyakhula Management is made up of African Rainbow Life founding members, that split their shares into three trusts. This was to share in the company’s prosperity and growth ensuring that the shareholders, management, staff and the communities they serve benefit from the wealth created in African Rainbow Life = The creation of inter-generational wealth.